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    Great Employer Brand, Greater Culture Edge

    Transform your employer brand into your strongest asset for attracting and retaining talent.

    EARN CERTIFICATION
    Tech 2023

    Inspire advocacy and loyalty long term

     

     

    Proximity leadership fosters deep trust between leaders and their teams through genuine, consistent interactions, creating a positive and collaborative environment, no matter where people work.

    Leaders who effectively articulate the principles of proximity leadership see:

    - Increased trust, with proximity leadership identified as a key driver of employee advocacy.
    - Stronger company culture that outperforms in revenue, profitability, and employee retention.


    The Proximity Gap

    Smaller proximity gaps foster higher employee satisfaction and better business outcomes.

    Morale - "This is a great place to work"

    63%

    54%

    Retention - "I want to work here for a long time"

    62%

    57%

    Advocacy - "I would recommend my organisation"

    58%

    51%

    Countries with smaller proximity gaps (≤1.3): Belgium, Netherlands, Cyprus, Spain, Luxembourg, Sweden, Norway, Finland, Denmark, Switzerland.

    Countries with larger proximity gaps (>1.3): Poland, Ireland, Portugal, Greece, Austria, France, Germany, UK and Italy.

    The ROI of great company culture at Best Workplaces™

    8.5%

    high-trust cultures like the
    Fortune 100 Best Companies to Work For® in Europe have higher revenue per employee (RPE).

    2%-3%

    the average annual outperformance of Best Workplaces™ compared to the market. 

    9 in 10

     employees are willing to go above and beyond. That’s 42% higher than typical workplaces.

    How do top workplaces turn culture into performance?

    Watch the full conversation with Braze and Great Place To Work UK to learn how advocacy and leadership drive measurable results.

    What is Great Place To Work Certification?

    Great Place To Work Certification recognises employers who create an outstanding employee experience.

    Certification is a two-step process that includes surveying your employees and completing a short questionnaire about your workplace.

    Because employee feedback and independent analysis determine the scores, Certification helps job seekers identify which companies genuinely offer a great company culture. 

    Certification gives employers a recruiting advantage by providing a globally recognised and research-backed verification of great employee experience.

    The Simple 3-Step Process to Earning Recognition

    Step 1

    Survey your employees

    Select a 2-week period to launch the Trust Index™, our research-backed employee survey.


    Survey Platform

    Step 2

    Earn Certification

    If your Trust Index results are 65% or higher, you'll be Great Place to Work Certified.

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    Step 3

    Become eligible for Best Workplaces lists globally

    Top-scoring companies are awarded official UK's Best Workplaces recognition and become eligible for other Best Workplaces Lists!​

    Badges EU

     

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    • Revolut

       

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    • HelloFresh

       

    • AbbVie_UK1_GB_20231130151456_logo

       

    • Robert Half-8

       

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    • MHFA BW-8

       

    • Bighams_UK1_GB_20231103094209_logo

       

    • Kia

       

    Reap the Benefits of Getting Certified

     

    Fill your recruitment pipeline

    • Earning Great Place To Work Certification highlights that you’ve created an amazing employee experience and elevates your status as an employer of choice.
    • Great Place To Work Certification can help you stand out from the competition and give you the edge you need to land the best talent.
    • Get Certified and get more high-quality applicants and increase your offer acceptance rate.
    "Getting Certified has increased our close rate by 30%.” - Wonolo
    Recruitment Pipeline
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    "The Trust Index benchmarking data has been invaluable to us. This helps us show where we are leading, where we are competitive, and where we are falling behind, and informs our strategies for driving improvements."
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    "Participating in the Great Place To Work recognition program delivers positive brand recognition worldwide. It provides a competitive advantage for us and drives our credibility with customers, suppliers, investors and shareholders."
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    "The value of this recognition has been instrumental in our recruiting efforts, retention, and credibility with our customers and partners."

    Access a suite of employer branding tools and promotional assets

    • A custom, royalty-free Certification badge to use on all your recruiting campaigns and assets.
    • Digital toolkit full of social media images, press materials, shareable content, and more.
    • Your Certified company profile on greatplacetowork.co.uk
    • Access to Certified merch and swag.
    • Take part in Certification Nation Day with thousands of other companies globally.

    Elevate your employer brand & boost employee pride

    • Certification helps foster a strong sense of community among employees and inspires workplace price. 
    • Strengthen what your company stands for. Certification shows you have a clear purpose and reinforces your company’s mission, vision and values.

    • Proudly display your Certification badge to be recognised among the most respected employer brands in the world.

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    Measure the metrics that matter most

    • Gain an in-depth analysis of your employee experience from your Trust Index™ survey. Identify your culture strengths and opportunities for improvement. 
    • Unlock insights needed to build an inclusive workplace, leading to better team collaboration, improved innovation and increased financial performance.

    • See how you compare to Best Workplaces with benchmark data.

    Resources. All for you.


    Ready to turn employee trust into business performance?

    Engagement surveys are just the beginning — we help you build a high-trust culture that drives retention, innovation, and growth.

    ▶  Earn positive brand exposure

    ▶  Premium national media distribution globally

    ▶  Automatic eligibility for multiple Best Workplaces Lists with just one application

    ▶  Employees and candidates trust our third-party validation of your workplace

    Great Place To Work Certification FAQs

    What is Great Place To Work Certification?

    Great Place To Work Certification recognises employers who create an outstanding employee experience. Certification is a two-step process that includes surveying your employees and completing a short questionnaire about your workforce.

    What does participation in the Certification process look like?

    Participation in our Great Place To Work Certified™ benchmark study takes the form of an employee survey (called the Trust Index) accompanied by the Culture Brief short questionnaire regarding the history and demographics of your workplace, completed by your organisation's HR team.

    Organisations that have 10+ employees will be Great Place To Work Certified when their overall Trust Index score is 65% or higher.

    The Certification process will provide important information about the current state of your workplace culture, enabling your leaders to measure, understand, and develop your culture further.

    Certification is also the first step to becoming a Best Workplace™. Once an organisation is Certified, and provided they meet the specific Best Workplaces Trust assessment requirements for their size category, they will receive Best Workplaces recognition.

    Which companies can sign up for Certification?

    All UK-based and multinational organisations with a UK branch which have 10+ employees are eligible to become Great Place to Work Certified.

    How do I get Great Place To Work Certified?

    Certification is a two-step process that includes surveying your employees and completing a short questionnaire about your workplace history and demographics. Soon after the survey has closed, and provided you have submitted your Culture Brief questionnaire and earned an overall survey score of 65% or higher, you will receive your official Certification™ digital badge, valid for 12 months.

    What does Great Place To Work Certification mean?

    Great Place To Work Certification signals to the world that you have created a company culture your employees love. It proves that your organisation has created a work environment that fosters trust, fairness, respect, and camaraderie among its employees.

    How much does Great Place To Work Certification cost?

    At Great Place To Work, we provide comprehensive packages based around our employee survey. Each package offers different levels of data analysis and guidance, along with the opportunity to achieve Certification and earn recognition as one of the Best Workplaces. The pricing for these packages is determined by various factors, including the organisation's size, whether it requires a national or international survey, and any specific requirements your organisation may have for the survey and follow-up process.

    How long does Great Place To Work Certification take?

    We typically suggest a 2-week window to launch your survey - and with our survey platform, you're able to view and analyse the results of your survey as soon as the survey closes. Shortly after the survey has closed, and provided you have submitted your Culture Brief questionnaire and earned an overall survey score of 65% or higher, you will receive your official Certification™ digital badge, valid for 12 months.

    What are the benefits of Great Place To Work Certification?

    Being a Certified great workplace has several benefits for an organisation. It serves as a valuable external validation of your company's commitment to its employees which, in turn, will enhance your reputation as an employer of choice. It can also attract and retain high-quality talent, improve employee engagement and satisfaction, and contribute to overall business success.